Role of Media in Public Awareness

media plays a crucial role in bringing public awareness. Especially role of electronic media has increased significantly in bringing awareness in the society. And the strategies which they use also are very impressive, they use Film stars and cricketers in bringing awareness ,as most of the fans will follow what his ICON says. We see Amitabh bringing awareness about Polio Drops and The entire Indian cricket team trying to bring awareness on HIV etc., as it is more appealing. Since every individual depends on some media or the other for the latest News and updates this is the best way to bring awareness in the society.

Social media is a powerful force, reaching millions of people. The user-friendly design of the major social networking groups encourages users from all age groups and skill sets to communicate and to share information

In today’s world, media has made a very special place for itself in our lives. If I say that today, media has become as important as food and clothing.

It also affects out thinking patterns as well. The way we think and perceive various issues about the world is also shaped up by media. Today everyone especially youth is growing so aware about his responsibilities towards society is because of media. Campaign such as Teach India and Jaago Grahak Jaago helps in spreading awareness about human rights and duties.